Starting from $1.67/mo

The secret top media buyers
never talk about.

Multi-figure media buyers log every change they make. Budget edits, creative swaps, audience tests. When something breaks, they revert in seconds. This is that journal. Automated.

Read-only access. We never touch your ads.

$2.4M+
Ad spend tracked
4,436+
Changes logged
42+
Countries
adpatterns.io/journal

Ads Journal

Thursday, April 9

4 launched 1 paused 2 budget
Launched Campaign: Spring Drop US SCALE CBO
Sarah 22:15
Budget CBO $5,000/day
Bid Strategy Lowest Cost
Ad Set: US / 25-55 / Hydra Serum / TOF
Conversion Purchase
Targeting 🇺🇸 25-55 Adv+ Audience
Ads 4 active
UGC Review V3
Lifestyle Shot 7
Before After 2
Scaled Up Ad Set: UK / 18-45 / Glow Kit / BOF
Sarah 18:30
Campaign: UK Evergreen SCALE ABO
Budget $5,000/day → $7,500/day
Paused Campaign: Winter Bundle CA TEST
auto 17:00
Status Active → Paused
Targeting Ad Set: AU / 18-40 / Hydra Serum / TOF
Mike 14:45
Campaign: AU Spring Launch CBO
Audience Broad → Adv+ Audience

The journal every media buyer needs

Top media buyers already keep a change log. They just do it manually. You don't have to.

ROAS drops Friday night

Unusual drop. Open AdPatterns. See exactly what changed in the past days. Reverse it in minutes. Watch ROAS recover.

Client asks what changed

Send the filtered Ads Journal. Every edit, every action, going back as far as you need. No spreadsheet required.

New hire on the team

No more "who changed what" Slack threads. Full account history is already there. Onboarding takes minutes, not days.

What gets tracked

Budget changes

Every budget update at campaign and ad set level. Exact amounts, before and after.

Bid updates

Bid strategy switches, bid caps, cost per result goals, ROAS targets.

Launches and pauses

New campaigns launched, ad sets paused, ads reactivated. With exact timestamps.

Scaling events

Budget scaled up or down. Grouped by day so you see the full picture.

Targeting edits

Audience changes, age ranges, geo targeting, interest and lookalike updates.

Creative swaps

Ad creative replacements, copy changes, and image updates logged automatically.

Settings changes

Campaign objectives, optimization goals, delivery type, schedule, and naming changes.

Who changed it

Every change shows which team member made it. Full actor attribution.

Daily performance

Spend, ROAS, CPA, conversions, and revenue attached to every day automatically.

How it works

1

Connect your Meta account

Click "Connect with Facebook" and grant read-only access. Takes 30 seconds. We never make changes to your ads.

2

We sync automatically

Changes are captured automatically and stored with full before/after values.

3

Filter and find anything

Filter by account, change type (budget, status, targeting), or date range. See exactly what changed and when.

Everything in one place

AdPatterns is not just a change log. It's a full toolkit for media buyers who want clarity instead of chaos.

Ads Journal

See what changed. Launches, pauses, budget scaling. Organized by week and day with lifetime stats.

Daily Report

Full performance by day and country. Spend, ROAS, CPA, sales. 5 templates: e-commerce, lead gen, calls, awareness, custom.

Interest Explorer

Search 500M+ Meta interests, see real audience sizes, find niche audiences your competitors miss.

KPI Calculator + Scenarios

Target ROAS, max CPA, break-even point. Save scenarios by client and funnel type.

Agency Workspaces

Manage all clients from one dashboard. Each workspace has its own journal, reports, and metrics. Switch instantly.

True ROAS (Shopify)

Real revenue from Shopify divided by Meta spend. The number that matches your bank account, not Meta's dashboard.

Simple pricing

One account per business. Everything included. Cancel anytime.

EARLY ADOPTER

Ads Journal

$1.67 /mo per business

Billed $20/year

Get started
  • 1 Meta ad account per business
  • Unlimited change history
  • Daily reports with full metrics
  • Shopify True ROAS
  • KPI Calculator and Scenarios
  • Email, Slack, Telegram, Discord alerts
  • Team access

Agency

$1.67 /mo per client

Billed $20/year per workspace

Get started
  • Everything in Ads Journal
  • Separate workspace per client
  • Switch between clients instantly
  • Team members per workspace
  • Client-ready reports

Cancel anytime. No contracts. No lock-in.

Trusted by media buyers and agencies

"I used to spend 30 minutes every morning checking what my team changed. Now I open AdPatterns and it is all there in seconds."

JR

James R.

Media Buyer, E-commerce

"Finally, a tool that tells me exactly when a budget was changed and by who. No more guessing why ROAS dropped overnight."

AM

Alex M.

Performance Marketer

"We manage 8 ad accounts across clients and the journal saves us hours every week. The daily digest alone is worth it."

ST

Sarah T.

Agency Owner

"Onboarded a new media buyer last week. Instead of walking them through everything, I just said open AdPatterns. Done."

CW

Chris W.

Head of Growth

"We had a ROAS crash on a Saturday. Opened AdPatterns and saw someone changed the bid strategy at 2am. Fixed in minutes."

DK

David K.

Founder, DTC Brand

"The Ads Journal is like version control for your ad account. Every change, every timestamp, every person. Should be standard."

EL

Emma L.

Senior Media Buyer

You are already paying for this.

The average media buyer spends 4+ hours a week auditing what changed. That time has a real cost.

4h+
Saved per week on manual audits
$800
Monthly value at $50/hr billing rate
2 min
To get a full account change audit

AdPatterns starts from $1.67/mo per business. You spend 4+ hours a week auditing manually. That is $800/mo in billable time. This tool costs $20 for the entire year.

Ready to stop guessing?

Connect your Meta Ads account. See everything that changed. Takes under a minute.

Get started

Cancel anytime. No contracts.